CBD-infused beverages are quickly gaining traction in the cannabis industry.
Tilray Inc. (NASDAQ:TLRY), which announced plans to merge with Aphria, will reportedly have a “strong consumer packaged goods presence and infrastructure with two strategic pillars, including SweetWater, a cannabis lifestyle branded craft brewer, and Manitoba Harvest, a pioneer in branded hemp, CBD and wellness products with access to 17,000 stores in North America. The Combined Company is expected to leverage SweetWater’s craft beer manufacturing and distribution network to build brand awareness for the Combined Company’s leading brands via craft beers, hard seltzers, and other beverages as it seeks to take advantage of opportunities for both the adult-use and health and wellbeing beverage trends.”
In November 2020, Canopy Growth Corp. (TSX:WEED)(NASDAQ:CGC) launched Quatreau, a new line of premium-infused beverages. These are Canopy’s first CBD-infused drinks with both CBD-only and “balanced” CBD and THC offerings.
Neptune Wellness Solutions Inc. (NASDAQ:NEPT)(TSX:NEPT) has noted that, “food companies are moving into cannabis, recognizing the interest and potential demand for infused beverages and foods, once legal.” Even Aphria Inc. (NASDAQ:APHA) Chairman and CEO, Irwin Simon once noted that beverages could become one of the biggest segments in the cannabis industry once marijuana is legalized in the United States, according to THC Net.